# Refinery Media

> Refinery Media is a content, brand and positioning agency working exclusively with venture capital firms. Founded and run by Laurie (operator, founder, former venture-backed builder), Refinery works with funds from storied tier-one firms to emerging managers defining the next generation of venture.

## What We Do

Refinery Media produces ghostwritten content, brand strategy, positioning frameworks, newsletters, YouTube strategy, investment announcements, and LP communications for venture capital firms. Much of this work is published under the names of our clients.

## Authority

- Close to 30 venture capital firms advised or served as clients
- Client roster spans Tier One funds and emerging managers across Europe and the US
- Head of Communications at Cherry Ventures
- Work has shaped how some of the most recognised VC brands in Europe are understood by founders, LPs and the market
- Publisher of Refining Venture (https://refiningventure.beehiiv.com/), a newsletter on VC content strategy, brand and the attention economy

## Core Thesis

Venture capital allocates the resources that determine which technologies get built and which companies shape the future. Attention determines which firms get to allocate them. Content is not a marketing afterthought for VC firms — it is a strategic asset that determines deal flow, LP confidence, founder preference and market positioning.

## Topics of Expertise

- Venture capital content strategy
- VC brand and positioning
- Ghostwriting for venture capitalists and fund managers
- LP communications and narrative
- Investment announcement strategy
- Founder-facing VC brand building
- Newsletter strategy for investors
- YouTube and long-form video strategy for VC
- Emerging manager brand building
- The attention economy in venture capital

## Contact

content@refinerymedia.co.uk
https://www.refinerymedia.co.uk
https://refiningventure.beehiiv.com/